Work with thorough
and careful planning

What We Do > Capital Markets Communications

IPO Readiness

Let’s Get Ready

Gearing your company for a stimulating initial public offering (IPO) is one of the most exciting and challenging times for your business.

The steps you take to prepare for and execute your IPO will be critical to its success.

It has been our privilege to help numerous clients to prepare for this step in their company’s journey, and our proven expertise consequently proved across all previous financial transactions will help guide your business through this process.

There is a great deal of preparation that is required leading up to an IPO.

Only with thorough and careful planning you can ensure maximum benefits out of this unique process, along with a comprehensive readiness strategy to help your company prepare for success.

This process begins ahead of time of your IPO and lasts post IPO. You will benefit from our expertise at every stage of this journey.

Our strategic assessment consultancies offerings:

  • Overall brand assessment
  • Existing marketing communications materials
  • Website review
  • Crisis readiness plan
  • SWOT analysis
  • Existing PR activities
  • Transaction services
  • Brand building
  • Awareness campaign
  • Investor relations “if exist”


The Countdown Has Started

At this critical time, you need to be aware that everything is prepared and ready to be implemented.

Our role is to ensure everything is as smooth and stress-free as possible throughout strategic planning such as:

  • Create a comprehensive IPO communications strategy
  • Prepare all required IPO materials
  • Plan and set the company’s PR campaign
  • Plan the media and social media channels
  • Plan the Roadshow

Post IPO

Your Story Has Just Started

Once the IPO is over, you will remain an Advert One valued customer, by continuing a mutual working relationship and provide any the right communications consultancy that your organization will always need to maintain your brand equity and business development.

At this stage, you will have:

  • Post IPO strategic public relation guidance
  • Investor relations program
  • Annual reports
  • Media services